Over the past week or so NewTek has been running a viral campaign for a new product (or an upgrade to Lightwave.)

I got an email about Lightwave first and checked the link. This showed only a clock counting down to the fourth of February, but over time they started adding clues. On the NewTek forums there’s a really long thread speculating on what the release will be.

As I write this there are only a few hours remaining, and the last clue was a link to a live youtube like video channel.

I guess I’ll find out soon if the campaign was worth it or just hype.